Crafting a premium online presence for luxury kitchen & interior design brand Krieder.
The Challenge
Krieder is well-established locally with a solid reputation and brand foundation. However, the online presence required the same level of detail to appeal to their on-occasion celebrity clientele and bring in-line with their luxury interior service. ONYX was tasked to deliver a comparable showroom-like experience, coupled with unique aesthetic to carve their position in the market and drawer new customers to their new showroom. With an ever-increasing range of products and services, one of the key aspects of the build was to develop their first eCommerce integration and test a new B2C direction for the successful business.
The Strategy
We aimed to provide Krieder a site to aspire & inspire their target audience. Enabled by accentuating rich imagery with clean, sharp, linear UI architecture to truly advertise their luxury offering. Our bespoke approach aimed to maximise the rich content available to showcase their variety of kitchen collections, appliances, furniture & contract projects – enticing new customers & welcoming existing customers to their products & luxury interior design service. We aim to introduce a bespoke eCommerce system leveraging Wordpress’s native Woocommerce platform to sell their products online.
The Outcome
Our new website successfully affirms Krieder as the premium kitchen & interior supplier, crafting the desire to attract the affluent target market. The monotone UI captures the minimalist Germanic origins of the brand and accentuates the impeccable visual content perfectly. The results metrics speak for themselves with the increase in organic exposure, reducing ad spend
250%
Increase in organic traffic onsite
100%
Reduction in ad spend
150%
Reduction in CPA
“We highly recommend ONYX for their unparalleled expertise, professionalism and exceptional support. They were pivotal to the development of our new website & evolution of our branding identity. Their wealth of expertise and strategic insight to the project has been truly invaluable, ensuring a result that aligns perfectly with our vision.”
