Evoking desirability for the Italian kitchen brand Vegassa.
The Challenge
Vegassa was born from the ambition to combine authentic Italian-sourced products with expert english service. ONYX was selected from the infancy as the strategic design partner. We’ve been tasked to develop, maintain & evolve the brand identity as well as oversee the digital strategy and execution of their website.
The Strategy
The goal was to create a brand that resonated with a wide demographic, appealing to both the low and high-end market matching the variety of price groups within their product range. The branded needed to be design-led yet inviting hosting a delicate colour palette and of-course be symbolic of it’s Italian authenticity. The website needed to reflect professionalism & brand consistency, showcasing their rich content & products in the best possible light to retail consumers.
The Outcome
The startup has successfully launched into a highly-competitive KBB market with the support of OYNX. The resulting brand & website combination captures the essence of Vegassa’s vision – establishing an Italian Furniture brand with mass market appeal. 5 years since we launched the brand, we’ve partnered on countless projects as the brand further embed’s itself and look forward to what is yet to be achieved.
Top Ranked
for Italian Kitchens keyword on Google
160%
Increase in site traffic from organic search
“We’ve partnered with OYNX since our launch in 2020, their ongoing support has built a solid foundation for our business in a highly-competitive sector and we wouldn’t have achieved what we have without their devotion & creativity.”
