Why is visual content so important to your kitchen design studio? (or bathroom/bedroom design studio). It’s no secret that high quality images create rich & engaging experiences online but how can adapting your approach help reposition your kitchen business from your competitors?
Let’s take a deep dive into why it’s always worth the investment.
How to differentiate your kitchen brand from your competitors?
1. Invest in real images, don’t just rely on supplied imagery
A common theme among kitchen design brands is they solely rely on manufacturer renders & supplied product imagery. Whilst this may be the most accessible method, when competing against other brands who also use the same supplier – the unique essence of your brand is lost. Once your business continues to complete projects, invest in a photographer to visit post project and capture the kitchen for your content database. Here you can populate your content library with useful high quality photography for which can be used in your project portfolio pages, marketing collateral & social media. Video’s take it up a level, high quality video content provides engaging & premium experiences for potential customers – harness this by entrusting your videographer to capture the completed project in video form and your marketing will thank you.
2. Build trust by building a collection of real projects
Customers love to see real kitchens & completed projects – relish in the opportunity to capture their attention with your past work, as the old saying goes: You’re only as good as your last project. A little effort when it comes to the end of the project can pave the way for the future ones, make sure you capture the successful projects that you want to win more of. Once you build a collection not being too selective, you can start to narrow down the portfolio & reposition your work inline with the premium projects you have completed – use this opportunity to engineer the work you want more of!
3. Inspire your potential clients
Your customers will be inspired by your work when they see it captured in detail. Use the opportunity to highlight innovative functionality & new products, they may be inspired enough to need it in their new kitchen – providing an upsell opportunity. Reference back to your catalogue of passed projects onsite in potential scoping meetings, this validates your expertise & provides a talking point for reference on their likes & dislikes.
4. High quality visual content enhances your websites user experience
Keep your potential customers engaged and browsing for longer onsite with use of high quality visuals. In order to successfully sell your service at a higher price point, images need to reflect quality & craftsmanship – our work with bespoke kitchen brand Eridge Green based in Crowborough, East Sussex is testament to this.
5. Tell a story with before & after transformations
Big transformations deserve to be shown in story form, take your customers through the story of the transformation & sell them the dream of theirs being just as successful. Before & After photos are powerful artefacts that show the true gravity of the project and therefore validating your industry expertise.
6. Show off your kitchen showroom
Use your website to showcase your showroom. Create a reason for customers to visit and help start a conversation about their next project. A lot of effort has been made to make your showroom experience a pleasure, why not promote it? Your showroom could even feature in your completed project library – it’s a relevant showcase of your work….
7. Enhance & Refine your images when needed
Refine the quality of your images with photo manipulation and touch up techniques. Look out for imperfections and obstructing objects in the image – remove them with photoshop or other photo manipulation software. Increase brightness and contrast to (or curves) to make the images visually more captivating.
8. Keep your content consistent across site
If you enhance one photo with a certain effect or increase in brightness – aim to make it consistent with all images found onsite. A wedding photographer would provide all photographs with the same visual style and visual enhancements for complete consistency across the collection of images – we should be aiming to curate our images in the same manner! The devil is in the detail.
The importance your content carries is just as important as the website it sits on – with that in mind carefully-considering your kitchen content is extremely important if you want to attract a high level of client and new business as a whole. With many more techniques to leverage to maximise the impact of your content onsite, we’re happy to take a look at your content and evaluate the impact.
If your looking for a partner to help your kitchen, bathroom or bedroom design studio reposition to command more money for your service – we’re here to help, contact us today.