A luxury website for Eridge Green specialists in bespoke kitchens & furniture.
The Challenge
Luxury bespoke kitchen brand Eridge Green approached ONYX to revision their website. Their current website no longer reflected their heritage and they needed to level up. The website needed to be luxurious but highly accessible to an older demographic and incorporate Eridge Green’s new business services and luxury kitchen appliance sales. In the discovery phase we uncovered a important pain point for the business as they often received a large amount of unqualified customers & “Tyre Kickers”, there needed to be a strategy to solve this issue.
The Strategy
We proposed to revision & reposition the brand from a local offering to a Niche Specialist with the help of a new flagship, all-encompassing website. To achieve this, our strategy looked to maximising the abundance of visual content available by minimising the UI colour palette and accentuating main calls to action onsite. Further to this we strategised to maximise organic site visibility by optimising the case study location data. Our underlying goal was to create a site that was visually engaging and was optimised for fast load speed. Our strategy to resolve the issue of low quality, unqualified leads was to implement a Kitchen Price Guide that provided clarity to the price range of the bespoke offering.
The Outcome
Our new website for Eridge Green Kitchens successfully repositions them within the competitive KBB field, elevating the digital presence in-line with their impeccable level of service, products & visual content. We designed the perfect platform to showcase their ongoing projects, utilising location meta for SEO discovery across their target service area. Coupling the all new up market aesthetic & newly implemented Kitchen Price Guide, Eridge Green has seen a drastic reduction in unqualified leads & is now enjoying an increase in high ticket projects!
200%
Increase in user session time
175%
Increase in inbound leads
100%
Reduction in unqualified leads
“ONYX played a crucial role in shaping our new website & branding revamp with their extensive experience and insightful guidance. Throughout the entire process, we received invaluable advice and support and we couldn’t be more pleased with the outcome. We wholeheartedly recommend OYNX without any reservations.”
