Evoking desirability for the Italian kitchen brand Vegassa.
The Challenge
Vegassa was born from the ambition to combine authentic Italian-sourced products with expert english service. ONYX was selected from the infancy as the strategic design partner, over years of building a reputation we have provided strong foundations for ongoing success with our deliverables. We’ve been tasked to develop, maintain & evolve the brand identity as well as oversee the digital strategy and execution of their website. The goal was to create a brand that resonated with a wide demographic, appealing to both the low and high-end market matching the variety of price groups within their product range. The branded needed to be design-led but inviting with a delicate colour palette and of-course be symbolic of it’s Italian authenticity.
The Outcome
Our ongoing partnership with Vegassa has developed with the needs of the business. From start-up to SME level we have supported the design, digital strategy and execution for the brand. An ever-growing list of successful projects has contributed to the success of the start-up as we provided a solid foundation for KBB business to flourish. Vegassa’s website is now one of the highest-ranking Italian kitchen brands in Kent, an astonishing feat for a brand only established in 2020. With a soft and elegant site UI, it provides the perfect canvas for a host of aspirational video content & inviting product content. The brands continues to develop with our assistance as it plans to evolve into Vegassa Cucine, further carving out their niche in authentic Italian kitchens for the English market.
“We’ve partnered with OYNX since our launch in 2020, their ongoing support has built a solid foundation for our business in a highly-competitive sector.”
