Website Design & Marketing Agency for Lifestyle Brands

Repositioning your brand with lifestyle-inspired design
We leverage digital design with a strategic & forward thinking approach to elevate your brands presence online & offline. We evaluate & reposition your brand to the public by harvesting the power of a fully bespoke approach to design & development, resulting in a lasting & unforgettable experience for new and existing customers.
Engage & Convert
Engage with your target audience & ICP’s with optimised flagship digital stores. Create the perfect window to your brand to engage & convert.


Lifestyle Brand Website & Marketing Services
We deliver excellence across our range of website & marketing services. Take a look at what partnering with ONYX can offer your lifestyle brand.
Research & Competitor Benchmarking
In-depth market research & competitor analysis is one of the key cornerstones of creating your best strategy to go to market or optimise your brand’s presence. With the power of market research, competitor benchmarking & user testing we identify and target what value will bring you the most for your business.
Design & Digital Strategy
Devising the perfect strategy for design & digital execution. After we’ve identified the goals of your website, brand or rebrand we leverage our strategic insight and years of cross-industry knowledge to best strategise how we accomplish those goals.
Bespoke Website Design & Build
Pixel-perfect design and development implementation. No cutting corners or cookie-cutter template can be found here. Your business needs are as bespoke as your brand which can only be optimised with a bespoke approach to the design & development of your website to maximise brand charisma & hit those target KPI’s.
User Experience & UI Design
Intuitive and universal, your product needs to highly usable for a wide range of demographics. Leveraging user experience best practices, eCommerce conversion rate optimisation (CRO), Analytics & user analysis tools to ensure your website is optimal UX. To compliment your UX you need visually stimulating UI design, optimised for all devices.
Brand Identity & Logo Design
Your brand needs to stand out to capture the hearts of your potential customers, it has never been more important to invest in brand development as part of your marketing strategy. We build brands with personality and poise, evolving their identity over time and expanding their diversity & functionality.
Launch, Grow & Evolve
Ready to launch? Once we push live the work doesn’t cease, it’s just the beginning. We’re here to support our partners ongoing journey in business and grow their business as if it were our own. We pride ourselves in delivering incremental growth, evolving with the needs of the marketing & the shifting goals of business.
Our Success Stories...
Lifestyle Brand Digital Agency FAQ’s
What is lifestyle brand website design?
Lifestyle brand website design focuses on creating online experiences that authentically reflect the brand’s unique personality, values, and target audience. It goes beyond aesthetics to convey the brand’s lifestyle and evoke a specific feeling or emotion in visitors.
What makes a great lifestyle brand website?
- High-Quality Visuals: Stunning photography and videography that evoke the brand’s aesthetic.
- Compelling Storytelling: Engaging narratives that connect with the target audience’s emotions and aspirations.
- Seamless User Experience: Intuitive navigation, fast loading times, and a mobile-friendly design.
- Social Media Integration: Seamlessly integrating social media feeds to showcase brand personality and community.
- Interactive Elements: Incorporating interactive elements like quizzes, polls, or shoppable features to enhance engagement.
What are the benefits of working with a lifestyle brand design agency?
- Expertise and Experience: Leverage the expertise of experienced designers who understand the nuances of lifestyle branding.
- Creative Innovation: Gain access to fresh ideas and creative solutions that you may not have considered internally.
- Time-Saving: Free up your time and resources to focus on other aspects of your business.
- Improved Brand Consistency: Ensure a consistent brand experience across all channels.
- Increased ROI: Drive higher engagement, conversions, and ultimately, a stronger return on investment.
How can I maintain my lifestyle brand website?
- Regularly Update Content: Add new blog posts, product information, and customer testimonials.
- Monitor Website Analytics: Track website traffic, user behavior, and key performance indicators (KPIs).
- Address Technical Issues: Fix any broken links, errors, or security vulnerabilities.
- Stay Updated on Design Trends: Keep your website looking fresh and modern.
- Gather User Feedback: Collect feedback from website visitors and incorporate it into future updates.
What are the latest trends in lifestyle brand website design?
- Immersive Experiences: Utilizing interactive elements like 360-degree product views, augmented reality (AR), and virtual reality (VR) to engage customers.
- Personalized Experiences: Tailoring website content and recommendations to individual user preferences.
- Focus on Sustainability: Highlighting eco-friendly practices and sustainable materials to appeal to environmentally conscious consumers.
- Social Proof: Integrating social media feeds and user-generated content to build trust and social proof.
- Voice Search Optimisation: Optimising website content for voice search queries.
How can I improve the user experience (UX) of my lifestyle brand website?
- Conduct user research: Understand your target audience’s needs, preferences, and behaviours.
- Simplify navigation: Make it easy for users to find what they are looking for.
- Use high-quality visuals: Engage users with stunning photography and videography.
- Optimise for mobile devices: Ensure your website is responsive and looks great on all devices.
- Minimise loading times: Optimise images and code for fast loading speeds.
- Incorporate clear calls to action: Encourage users to take the desired action (e.g., make a purchase, sign up for a newsletter).
How can I measure the success of my lifestyle brand website?
- Website traffic: Track website traffic using tools like Google Analytics.
- User engagement: Monitor metrics such as bounce rate, time on site, and pages per session.
- Conversion rates: Track key conversion metrics, such as purchase rates, lead generation rates, and newsletter sign-ups.
- Social media engagement: Monitor social media engagement and track website traffic from social media referrals.
- Customer feedback: Collect customer feedback through surveys, reviews, and online forums.
How can I ensure my lifestyle brand website is accessible to all users?
- Follow accessibility guidelines: Adhere to accessibility standards such as WCAG (Web Content Accessibility Guidelines).
- Use appropriate alt text for images: Provide descriptive alt text for all images to assist screen readers.
- Ensure sufficient color contrast: Use colors that have sufficient contrast to make text and other elements easily readable.
- Provide alternative input methods: Allow users to navigate the website using keyboard shortcuts and screen readers.
- Test your website with assistive technologies: Use screen readers and other assistive technologies to test website accessibility.