Crafting Bespoke Digital Stores For Luxury Goods.

Website Design & Marketing Agency for Luxury Goods

Luxury ecommerce website for London Dressmaker Jenny Packham. Onyx ecommerce website design agency Tunbridge Wells, Kent.

Design For Luxury, Design For Conversion.

Blending human-centric user experience, eCommerce conversion rate optimisation techniques with harmonious & luxury digital interfaces to design optimally for luxury – create the ultimate online reflection of your brand with OYNX.

Effectively Communicating Your Products Value

Communicate your value effectively by showcasing your products in desirable eCommerce stores or brochure websites. Stay up-to-date with trending website design & digital design trends.

Luxury Goods Website & Marketing Services

We deliver excellence across our range of website & marketing services. Take a look at what partnering with ONYX can offer your luxury goods brand.

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Research & Competitor Benchmarking

In-depth market research & competitor analysis is one of the key cornerstones of creating your best strategy to go to market or optimise your brand’s presence. With the power of market research, competitor benchmarking & user testing we identify and target what value will bring you the most for your business.

Design & Digital Strategy

Devising the perfect strategy for design & digital execution. After we’ve identified the goals of your website, brand or rebrand we leverage our strategic insight and years of cross-industry knowledge to best strategise how we accomplish those goals.

Bespoke Website Design & Build

Pixel-perfect design and development implementation. No cutting corners or cookie-cutter template can be found here. Your business needs are as bespoke as your brand which can only be optimised with a bespoke approach to the design & development of your website to maximise brand charisma & hit those target KPI’s.

User Experience & UI Design

Intuitive and universal, your product needs to highly usable for a wide range of demographics. Leveraging user experience best practices, eCommerce conversion rate optimisation (CRO), Analytics & user analysis tools to ensure your website is optimal UX. To compliment your UX you need visually stimulating UI design, optimised for all devices.

Brand Identity & Logo Design

Your brand needs to stand out to capture the hearts of your potential customers, it has never been more important to invest in brand development as part of your marketing strategy. We build brands with personality and poise, evolving their identity over time and expanding their diversity & functionality.

Launch, Grow & Evolve

Ready to launch? Once we push live the work doesn’t cease, it’s just the beginning. We’re here to support our partners ongoing journey in business and grow their business as if it were our own. We pride ourselves in delivering incremental growth, evolving with the needs of the marketing & the shifting goals of business.

Our Success Stories...

Luxury Goods Digital Agency FAQ’s

Luxury website design goes beyond aesthetics. It’s about crafting an online experience that reflects the exclusivity, prestige, and craftsmanship associated with luxury brands. This involves meticulous attention to detail, high-quality visuals, and a seamless user experience that exudes sophistication and refinement.

  1. Projecting Brand Image: The website serves as the digital storefront, reflecting the brand’s exclusivity and elevating the customer experience.
  2. Building Brand Trust: A visually stunning and user-friendly website builds trust and credibility with discerning clientele.
  3. Driving High-Value Traffic: Attracts affluent customers and encourages them to engage with the brand online.
  4. Enhancing Customer Experience: Provides a seamless and personalized online shopping experience that aligns with luxury expectations.
  5. Boosting Conversions: Drives high-value conversions, such as online purchases, inquiries, and store visits.
  6. Maintaining Competitive Advantage: Differentiates the brand from competitors in the increasingly competitive luxury market.
  1. High-Resolution Imagery: Showcasing products and brand story through stunning visuals and high-definition photography/videography.
  2. Exclusive Content: Curated content that provides valuable insights, exclusive offers, and a glimpse into the brand’s world.
  3. Seamless User Experience: Intuitive navigation, fast loading speeds, and a mobile-first approach to ensure a flawless experience across all devices.
  4. Personalized Experiences: Tailoring the website experience to individual user preferences and browsing history.
  5. Interactive Elements: Incorporating interactive elements like 360° product views, virtual try-on features, and live chat support.
  6. Focus on Exclusivity: Creating a sense of exclusivity through limited-time offers, exclusive collections, and personalized customer service.
  1. Emphasis on Aesthetics: Luxury website design prioritises visual appeal and a sense of refinement, often using high-end imagery, exclusive typography, and bespoke animations.
  2. Focus on User Experience: Luxury customers expect a seamless and personalised experience, with attention to detail and exceptional customer service.
  3. Emphasis on Storytelling: Luxury brands often have rich histories and unique stories to tell. The website should effectively communicate this narrative.
  4. Focus on Exclusivity: The design should convey a sense of exclusivity and prestige, making the customer feel special and valued.
  1. Review their portfolio: Look for agencies with experience designing websites for other luxury brands.
  2. Assess their understanding of luxury: Evaluate their understanding of the luxury market and the unique needs of luxury brands.
  3. Check their client testimonials: Read testimonials from past clients to understand their experience.
  4. Meet with the team: Schedule a consultation to discuss your project and get to know the team.
  5. Consider their approach: Look for an agency that emphasizes a user-centric approach and a focus on creating unique and memorable experiences.
  1. Share high-quality content: Share engaging content, such as behind-the-scenes looks, exclusive offers, and customer testimonials, on social media platforms.
  2. Encourage social sharing: Encourage customers to share their purchases and experiences with the brand on social media.
  3. Build relationships with influencers: Collaborate with influencers in the luxury space to reach a wider audience and build brand awareness.
  4. Monitor social media mentions: Track brand mentions and respond to customer inquiries and feedback promptly.
  5. Utilise social media advertising: Run targeted social media advertising campaigns to reach specific demographics and interests within the luxury market.
  1. Focus on long-tail keywords: Target long-tail keywords that are more specific to luxury products and the needs of affluent consumers (e.g., “handcrafted Italian leather handbags for women,” “designer watches for men under $10,000”).
  2. Optimise product pages:
    • Use high-quality product images and videos.
    • Write detailed and engaging product descriptions that highlight unique features and craftsmanship.
    • Include relevant keywords in product titles, descriptions, and image alt text.
  3. Build high-quality backlinks: Focus on earning backlinks from reputable and authoritative websites within the luxury industry, such as fashion magazines, luxury lifestyle blogs, and high-end publications.
  4. Local SEO (if applicable): If the brand has physical stores, optimise for local searches to attract customers to nearby locations.
  5. International SEO: If the brand operates in multiple countries, ensure the website is optimised for each target market, including language, currency, and local search preferences.
  1. Track website traffic: Monitor website traffic from organic search results using Google Analytics.
  2. Analyse keyword rankings: Track keyword rankings in search engine results pages (SERPs) using SEO tracking tools.
  3. Monitor conversion rates: Track conversion rates, such as website purchases, lead generation, and customer inquiries.
  4. Analyse customer behaviour: Track user behaviour on the website to identify areas for improvement.
  5. Conduct competitor analysis: Monitor the SEO performance of competitors to identify areas for improvement and gain a competitive advantage.